We Are Red Velvet
SM Entertainment + Netflix Inc.
2020
Netflix partnered with us to deliver a title sequence that speaks directly to core Red Velvet fans while capturing the intense, high-pressure reality of a K-pop star. Inspired by the rebellious and chaotic energy of the modern industry, we engineered the visuals to immediately immerse Netflix viewers. The final sequence serves as an intentional opening narrative, allowing the audience to connect with the artists from the very first frame.
STYLEFRAMES
MOTION TESTS
Synopsis
Who is Red Velvet?
Red Velvet is a highly acclaimed 5-member South Korean girl group formed by SM Entertainment. Debuting on August 1, 2014, they are renowned for their distinct, dual musical concept: the bright and vibrant "Red" and the mature, R&B-focused "Velvet
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CREDITS-DIRECTION + DESIGN + MOTION - David KimMUSIC “BBHMM (diplo & Grandtheft remix)” -RihannaUMG (on behalf of Roc Nation / Rihanna); LatinAutor - PeerMusic, Abramus Digital, Sony ATV Publishing, PEDL, UNIAO BRASILEIRA DE EDITORAS DE MUSICA - UBEM, CMRRA, ARESA, SOLAR Music Rights Management, BMI - Broadcast Music Inc., Warner Chappell, UMPG Publishing, ASCAP, EMI Music Publishing, BMG Rights Management, LatinAutor - SonyATV, UMPI, LatinAutor - UMPG, and 18 Music Rights Societies|
This is not a real partnership between DEUS CREATIVE and Companies mentioned above but work done by Head Creative Director of DEUS CREATIVE.